A creative concept that fits like a glove.

Anatomy of a concept

The concept is essentially the idea behind your Digital Signage project. Do you emphasize experience, or action marketing? Do your viewers expect up-to-date weather and traffic information? Will you choose for a playlist, or would you like your visuals to appear at random? Perhaps you would like a television-style programming? And how can we integrate the look and feel into your corporate identity? These are all important questions that have to be answered in order to creating the concept.

Existing concepts

Disignage also creates concepts for their own networks. For example:

• Lobbyvertising, in hotels
• Mallvertising, especially for shopping centres
• Johnvertising, screens in washrooms