Jargon Buster

Use this page as a thesaurus.

Back projection

A method of projection images on a screen, where the beamer, or projector, is placed behind the screen instead of in front. This way, it is easier to keep obstacles out of the way.

Content

Content is the total of visuals to be shown on a screen.

DOOHM

Digital Out Of Home Media, another name for Digital Signage.

Eye-tracking

Eye-tracking is a method where a small camera is mounted above the screen. The camera registrates exactly how long people are viewing the screen, and also what gender and sometimes even the age class the viewer is. It's purpose is to measure the effectiveness of a Digital Signage project.

Narrowcasting

Narrowcasting is another word for Digital Signage. This term is being used mainly in The Netherlands.

POS

POS stands for Point Of Sale. Also known as POP, or Point Of Purchase.

Still

A still is a static visual. Contrary to what you might expect, there can be some kind of animation in a still, but it is not a movie. For instance: think of it as a product advertisement where only the background is animated.

Visual

A visual can be a movie, a still, or even just text that is shown on a screen.