Costs and revenues

How can Digital Signage help you to increase your revenues?

Revenues

There are two kinds of revenues from your Digital Signage project:

• Advertising revenues by external advertisers
• Revenues due to increased turnover

The quantity of advertisements depends on the chosen business model: when you choose to put the emphasis on experience, there will be little or no advertisements from external advertisers. When you chose a more marketing-oriented business model, more external advertisements will be shown. These advertisements can be advertisements for your own products or services, but also advertisements by external parties. In general however, a good Digital Signage project has more revenues than costs.

Investment

There are several components you need:

• Hardware: screens, Media Servers, cables, connectors
• Software: specific Digital Signage planning software, such as our Panamint Planner
• Content: the visuals that are shown on the screens
• Complementing services such as consulting, planning, analysis, maintenance

Because there are so many components, and because of the fact that the quantity of the content needed varies from business model to business model, it is difficult to say what the total investment of you Digital Signage project will be. Please contact us for a free of charge estimate, tailored to your specific situation.